Littlefoot popcorn consists of packaging of two different flavors: white cheddar and caramel. The display contains images of bamboo and tree trunks. The target audience is for children from the ages of 3 to 10. The concept started off of teddy bears and expanded into brown bears and panda bears. There is a mix of illustrative drawings along with photographic texture of bear fur. This project requirements were to create a product and a display. I decided to create something for kids to expand my range of products.
The brown bear box contains the caramel popcorn flavor, while the panda bear contains white cheddar popcorn flavor. I illustrated the faces of both bears using illustrator. I tried to think in terms of what would attract kids to certain packaging. i really wanted to show the product in a creative way, so I found boxes with a laminate circle and designed the faces around that. I thought that a visual image of another face looking back at you would be eye catching for little kids. Originally, I had the faces on top of a flat color, but it seemed to be lacking something. After mixing the illustrative face with an image of bear fur, the design stood out much better.