One of the projects that I designed for the Minnesota Zoo was for their annual picnic. For this I needed to create a postcard and an ad. Some of the required guidelines were to have an image of a Hawaiian monk seal since they were the new display in the spring.
I started with the picnic postcard since that came first. After combing through a lot of monk seal photos, I chose this particular one since it makes eye contact. I also had used this monk seal as the base for the zoo camp tee shirts that I illustrated. I used the provided text and the same image of the aloha text from the spring catalog that had a Hawaiian theme.
Few weeks later, there was a request for a picnic ad. The zoo wanted the same guidelines as the picnic mailer postcard. So sticking with the same image and some rearranging for the new size requirements, I used the same elements used int he previous postcard. Using the same white curved tab to highlight some information to make it stand out a little more. I also added the color of yellow to the phone number bar as it seemed that the whole image needed a contrasting weight at the end. Otherwise, the text and the blue background seemed to keep going on with too much space.